At Campfire Labs we’re passionate about telling stories that inspire. But we’re motivated by a larger social mission. As an 7employee-owned benefit corporation we’re on a mission to make people’s lives measurably better. That means putting our mission, employees, and customers before profits.
We’ve pledged 50% of our profits and equity to non-profit projects that fight climate change.
As an employee-owned company we pay everyone on our team competitively and offer the most generous stock and profit sharing programs in any industry. Who said you can’t earn a good income and do good too?
Generate new pipeline
Get introductions from your existing network to prospects that fit our ideal customer profile (marketing leaders at high-growth software companies)
Send personalized emails to prospects that fit our ideal customer profile based on signals indicating a need for our services
Prospect for new buyers through multiple channels including online communities, social media, email, phone, hosted events, partnerships and other creative approaches
Collaborate with the marketing team to target and engage the target market
Close new customers
Work to understand the buyer’s situation, perspective, needs and goals
Work with internal editorial resources to define a recommended solution that is tailored to the buyer
Price solutions based on cost and margin models, historical project data and collaboration with editorial production management
Engage prospects frequently with relevant and valuable messages
Tell prospects our company story and share examples of how we’ve helped our customers
Create proposals and contracts based on our existing templates
Negotiate contract and payment terms to achieve a win-win outcome
Create and close expansion opportunities from our customer base
Collaborate with the editorial and project management teams to receive signals when an existing customer needs more content produced
Build rapport with existing customers and offer them content strategy advice on a monthly basis
Work with the editorial team to come up with story pitches and ideas for how customers can use our services more to achieve their growth goals
Report on progress and expectations
Report on a regular cadence to provide marketing, management and editorial production with insights into pipeline growth, deal progression, anticipated resourcing requirements and goal attainment
Provide feedback to marketing and management on quality of deals sourced through different channels
Offer insights and recommendations into deal quality, velocity, trends, pricing strategy and product-market fit
What we’re looking for
Domain expertise: You are well-versed in content marketing and can advise marketing leaders on effective content strategy.
A network of tech marketing leaders: You have a “rolodex” of marketing leaders that you can sell to and ask for introductions.
Creative hustle: You don’t just copy and paste the same cold email and hope for the best. You have a track record of creative sales tactics.
Communication skills: You speak and write clearly and respond to emails quickly.
Process-oriented: You know how to manage a pipeline and focus on activities that yield the best results, and have a sales framework that helps you keep up to date and report on pipeline.
Values-alignment: You believe in our mission and want to work at a company committed to social justice (even if it requires sacrificing personal and corporate profit at times).
Other details and how to apply
We pay competitively based on market rates where you live