Global Director, Marketing Innovation

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Global Director, Marketing Innovation
AgodaMarketingFull TimeBangkokThailand

Agoda is transforming travel for millions of customers across the globe.

Headquartered in Asia, Agoda is one of the world’s largest online travel accommodation platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,000,000 vacation rentals and hotels worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 5,000 professionals from 70 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great.

About the Team: 

The Agoda marketing department is highly data-driven and focused on developing and using proprietary in-house tools to automate and scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. You will drive new strategies, idea generation, growth and development of products, as well as people. You will be in a senior manager role in our international digital marketing team and should be comfortable working with product managers, engineers, and teams ranging from finance to analytics. Because of the significant impact that these channels have on our overall business, you will have regular interaction with the senior management team, including COO, and CEO.

About the Role: 

The Global Director, Innovation Strategy is a senior role overseeing a team or marketing managers responsible for growing new marketing channels and using new Agoda products for marketing activities across all of our existing channels.


  • Lead innovation in a specific area of marketing by owning the vision and roadmap and defining important metrics for that area. Prioritize innovations to achieve growth goals
  • Drive the marketing team to test, analyze and optimize campaigns, deliver data-driven insights.
  • Work with Agoda’s Product Owners to implement new IT developments to improve existing advertising programs or add new advertising programs to the Agoda channel mix
  • Communicate your vision extensively with partners across the organization, particularly with the product and marketing departments
  • Develop a keen understanding of Agoda’s website offerings and of Agoda’s target markets to build actionable advertising programs
  • Innovate to drive improvements by using the latest technologies, analytics, and optimization processes


  • Experience in executing large scale online marketing campaigns ($10 million USD or greater)
  • Experience in competitive landscaping and market entry strategies
  • Entrepreneurial – effective at leading change in a dynamic and constantly evolving business
  • Strong analytical abilities, especially with respect to experimental design and analysis
  • Strategic thinking and planning
  • Hands-on mentality
  • Excellent skills in presenting and analyzing data and crafting actionable reports
  • Excellent interpersonal skills and demonstrated ability to report and persuade different levels, including senior management
  • Ability to work under pressure in a fast-paced/rapidly changing environment
  • Detail-oriented with strong organizational and time management/prioritization skills

We welcome both local and international applications for this role. Full visa sponsorship and relocation assistance available for eligible candidates.

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