Lifecycle Marketing Specialist

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Lifecycle Marketing Specialist
EvernoteMarketingFull TimeRemoteRemote

About the Role

We’re looking for a seasoned lifecycle marketing specialist to help drive the evolution of Evernote’s multi-channel messaging strategy. This person will maintain our email service platform and orchestrate our marketing communications within the email, push and in-app channels. Our ideal candidate will display a mix of intellectual curiosity, a strong work ethic, and an appetite for making an impact.

 

What you’ll do

  • Create and deploy email, push and in-app campaigns
  • Build and maintain automation workflows in Iterable
  • Craft audience queries. Design models, experiments and performance measures in areas such as monetization, A/B tests,  conversion and user behavior
  • You will build tools such as dashboards and forecasts that provide impactful insights
  • Manage data with Iterable, creating workflows, segments, imports, exports, and working with 3rd party vendors to ensure ongoing system efficiency and hygiene
  • Be responsible for tactical execution
  • Build reports in Iterable to measure effectiveness

 What you’ve done

  • You have a bachelor’s or equivalent experience
  • You have 3+ years of professional experience with ESP like Responsys, Salesforce Marketing Cloud or Iterable (Iterable preferred)
  • Technical expertise such as: crafting A/B tests; writing advanced SQL queries; statistical modeling
  • Personal qualities: ability to work with high level of autonomy; phenomenal interpersonal skills with a drive for strong outcomes
  • Campaign management (preferred)
Company WebsiteApply
evernote.combit.ly/2O6sHMn
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